Logo on a light background
Brand guide
The FleetCare identity
A calm, capable, and approachable identity designed for rental-car fleet care.
The logo
The mark is the approved gold-rimmed green shield: a white italic F, faint skyline, gold rising arrow and a dashed road. The wordmark is «فليت كير» above italic FleetCare, with Care in gold. No Kufic letter, flag, or state emblem.
Logo on a dark background
Download the wordmark or icon in the version suited to your design.
Colors
Navy #051A2D and deep green #034633 lead, with emerald #0EB86E and gold #D5AA43 as accents, and white #FFFFFF.
Light background
Background#F5F7F5
Surface#FFFFFF
Text#051A2D
Primary#034633
Accent#D5AA43
Icon detail#9A7518
Navy text on the light background: 16.36:1; white text on deep green: 10.89:1. Use navy text on gold, and a darker gold (#9A7518) for icon details on light backgrounds — brand gold #D5AA43 does not meet text contrast on white.
Dark background
Background#051A2D
Surface#0B2A3D
Text#FFFFFF
Secondary text#E1E7E3
Accent#D5AA43
Logo white#FFFFFF
White text on navy: 17.62:1; navy text on gold: 8.10:1.
Typography
Use Noto Sans Arabic for Arabic and Inter for English. Both are self-hosted.
Arabic: Noto Sans Arabic
العناية بأسطولك، في موقع السيارة.
Noto Sans ArabicEnglish: Inter
Care for your fleet, at the car.
InterUsing the identity
Brand files
Clear space
Leave at least one-quarter of the icon’s height clear around the combined logo, away from text and design edges.
Scale and legibility
Use the full shield at 48 px or larger. At 32 px and below, use the simplified variant (shield, F and arrow; no skyline or road dashes).
Color and shape
Use the identity colors and the logo version suited to the background; never stretch or distort it.